I’ve noticed some common mistakes from analysts when they review the CPaaS, UCaaS, and CCaaS market(s). Or the enterprise communications market (employee and customer) to take a customer-centric view. The mistakes stem from several sources: Grouping aggregators and CPaaS together as ‘CPaaS’ providers, it’s a bifurcated market, as explained in the simple programmable communications model, […]
The purpose of this CXTech Week 50 2020 newsletter is to highlight, with commentary, some of the news stories in CXTech this week. What is CXTech? The C stands for Connectivity, Communications, Collaboration, Conversation, Customer; X for Experience because that’s what matters; and Tech because the focus is enablers. You can sign up here to receive the CXTech News […]
UC in Europe is complicated. When I use the acronym UC (Unified Communications) I’m taking a broad definition encompassing vPBX, hosted UC, UCaaS, and all the IVR, contact center, and web widget features that are used. The reason for such a broad definition is because enterprises use UC is so many ways, there’s a laundry […]