Tag Archives: MSOs

What the Mobile Industry can learn from the Failure of Canoe Ventures.

In March 2009 I wrote an article about “Why the Mobile Industry needs to keep an eye on Cable’s Canoe Ventures“.¬† This article was prompted by what I saw at MWC 2009 (Mobile World Congress), where the mobile advertising initiative announced in 2008 at MWC between Vodafone, Orange, O2, T-Mobile and Three was quietly swept […]

Why the Mobile Industry needs to keep an eye on Cable’s Canoe Ventures

In the Mobile World Congress Summary weblog entry I made reference to the Cable industries targeted advertising initiative, Canoe Ventures. Canoe Ventures is backed by most of the US cablecos, including Comcast, Cox, Cablevision, Charter, Bright House, and Time Warner.¬† Its purpose is to make cable’s advanced advertising applications easier to buy and use, and […]