Tag Archives: Aegis Media

Why the Mobile Industry needs to keep an eye on Cable’s Canoe Ventures

In the Mobile World Congress Summary weblog entry I made reference to the Cable industries targeted advertising initiative, Canoe Ventures. Canoe Ventures is backed by most of the US cablecos, including Comcast, Cox, Cablevision, Charter, Bright House, and Time Warner.  Its purpose is to make cable’s advanced advertising applications easier to buy and use, and […]