Tag Archives: tru2way

Explanation of EBIF, tru2way, OCAP, ETV for the non-Cable (Mobile) Folks

The previous weblog article described the learning offered by Canoe Ventures to the mobile industry in working successfully with other industries.  For the non-Cable (mobile) folks this article provides a little more depth on what the cable acronyms mean, how they fit together, and some analogies to the mobile industry to aid understanding. Tru2way was […]

Why the Mobile Industry needs to keep an eye on Cable’s Canoe Ventures

In the Mobile World Congress Summary weblog entry I made reference to the Cable industries targeted advertising initiative, Canoe Ventures. Canoe Ventures is backed by most of the US cablecos, including Comcast, Cox, Cablevision, Charter, Bright House, and Time Warner.  Its purpose is to make cable’s advanced advertising applications easier to buy and use, and […]