The 4th annual SDP Asia event takes place in Singapore from 27-28 October 2009. Some of the operators presenting will be:
- Krishna N Basudevan, GM, Information Technology, Aircel Ltd, India;
- Clark Lam, Director of Service Platforms in Consumer Products, SingTel, Singapore;
- Rahadian Krishna Sundara, Head of Business Research, R&D Center PT Telkom, Indonesia;
- Alex Ibasco, Group Head, Strategic Business Development, Smart Communications, Philippines; and
- Dr. Jan-Bon Chen, Chunghwa Telecom, Taiwan.
On Thursday the 29 October I’ll be running a day-long workshop at the conference entitled: Application Stores, Developer Communities, Content, Games and Widgets: Strategic Market Review and Operator Opportunity / Risk Analysis.
The devices at the end of operators’ networks are now at the fore-front of the convergence of web and telco. Once upon a time those devices were controlled by the operator, today those devices are becoming increasingly open; enabling most of an operator’s value added services to be bypassed, including voice! The workshop will provide an independent review of the technologies; operator initiatives, e.g. Vodafone, Verizon, China Mobile and Softbank’s Joint Innovation Labs; operator successes / failures; review the bypass threat; and evaluate opportunities created by the convergence of web and telco. The objective is to provide a fact based and quantified view of the emerging threats/opportunities and provide attendees with an action plan on how to respond.
In the workshop I’ll be covering topics such as:
- Emerging app store ecosystem;
- Simplify explaining what are widgets, data services and APIs;
- How JIL (Joint Innovation Labs), W3C (widgets), OpenAPI, BONDI, AJAX, and SDP all fit together;
- Deep dive into OneAPI, BONDI, JIL, Zembly, and OneApp;
- Examining in detail the developer communities and stores of Apple, Nokia Ovi and Android;
- Explain the developers’ perspective, and the critical problems an operator must solve to retain value in this emerging market;
- Deep dive into operator initiatives such a:
- Vodafone Betavine;
- Verizon Developer Community;
- Orange Partner;
- Telenor Content Provider Access; and
- Cricket Communication.
- Then focus upon quantifying the opportunities and threats; as well as identifying strategies and action plans both operators and suppliers can adopt in the emerging market.
I’ll also be presenting the moderating several sessions.
SDP Evolution: Revolution, Convolution, Amalgamation or Elimination?
- Examining the impact the confluence of several critical technologies/ developments have on the SDP such as: cloud computing/managed services; and open initiatives such as Joint Innovation Labs, GSMA’s OneAPI, OMTP’s BONDI, and OSGi (Open Services Gateway initiative)
- Reviewing key trends in operators’ requirements and their competitive environment as web and telco converge on the handset
- Present a view on the current and likely future evolution of the SDP: will it change, get more complex, will silos finally consolidate, or will it simply go away?
Operators-Developers Dialogue : Creating A Killer Application Development Environment with SDP – Driving The Customer Experience And Adopting Open Innovation Models
- How can operators create an attractive application development environment for third party developers?
- What are the unique enablers they can offer in the short and long term?
- How do they see the collaborative ecosystems being structured? For example, should they partner with other operator and equipment providers’ development communities?
- How can SDP provide a unified network service creation and service exposure infrastructure for new and innovative services?
- How do they intend to monetize the applications created by third parties?
Panelists will be:
Varun Arora, CEO Home Camera, Singapore (who is the winner of the InfoVision Award at the Broadband World Forum – a first for a Singaporean company)
Alex Ibasco, Group Head, Strategic Business Development, Smart Communication, Philippines
Peggy Kuo, Executive Director, APAC Consulting Media, Singapore
Emillie Guldner, Business Development & Sales Asia Pacific, Mobile Distillery, Singapore
Examining the Changing Business Drivers for SDP & Ensuring Return on Investment
- When does an SDP deployment make business sense?
- What are the key metrics to track SDP deployment performance?
- What is the key to achieve rapid and low-cost deployment of SDP?
- What can be done to minimize the risks of implementing an SDP?
- How can you optimize the ROI of your SDP implementation?
The above session will be a “fire-side” chat with Clark Lam, Director of Service Platforms in Consumer Products SingTel. I’m just wondering where Informa’s getting the fire from?
SDP Asia provides a unique forum where innovations, hype and emerging business models are adapted into what specifically will work for the diverse Asian markets.