Menu

Skip to content
  • Home
  • Blog
  • About
  • Reports
  • Contact

Alan Quayle Business and Service Development

Insights on the telecom industry

SDP Asia Day Two

This article provides a summary of Day Two of Informa’s SDP Asia conference in Singapore on the 27th November.  Day One summary is covered in this article.

Overall Summary
Another day dominated by operator SDP presentations, demonstrating the maturity of content based SDPs, some of the challenges in evolving those SDPs, and the emergence of next generation SDPs focused upon Open Innovation.  The final panel session had 5 application developers discuss their needs in working with operators.  Simply, customer access and letting the customer decide are the keys to an operator’s success in Open Innovation.

Session Summaries

Content And Service Delivery On NGNs: A BT 21CN Case Study, Alex Lim, BT Telconsult
21CN’s objective is to make BT #1 in customer service through a real-time open network.  The #2 objective is to reduce operational costs.  Focused on Common Capabilities that the lines of business agree upon.  ‘Common Capability’ examples include Storage, Content Distribution and Application Hosting, which are managed by a new organization responsible for new product development within BT.  They achieved over 80% reuse across a broad range of converged products.

A SOA Approach To Expose Operator Services : Telecom Italia’s Experience, Francesco DiCorpo, Telecom Italia
Described their Telco Service Exposure (TSE) which is analogous to a SDP, used their in-car service innovations using the TSE as a case study.  They started with exposing messaging, location; and are now moving into bandwidth control, user status and authentication.  TSE core functions include abstraction, identity management, policy and SLA (Service Level Agreement) management, security and charging.  They followed OMA OSE (Open Mobile Alliance Open Service Environment) with exposure based on ParlayX (they use Oracle’s Communication Services Gateway (OCSG)), with both web service and legacy service exposure interfaces.  Highlighted the performance issues they’ve seen with some web service exposure, as well as the importance of REST (Representational State Transfer) and legacy interfaces.

Practical Aspects Of Deploying SDP In A Emerging, High-Growth Market – The Indian Experience, Ranjith Mukundan, Wipro & Krishna N Basudevan, Aircel, India
Market characteristics: even assuming an addressable market of 500m subscribers, penetration is still only at 31%.  ‘Mobile is cheaper than Mangos!’  90% prepaid base.  Described the Aircel SDP, enabling a broad range of business models.  Key features: J2EE/COTS (Java 2 Enterprise Edition / Commercial Off The Shelf), SOA/ESB (Service-Oriented Architecture / Enterprise Service Bus), unified user profile, and incremental (a theme common across many operators rolling out NG SDPs).  Wipro does their NG SDP integration.

SDP Implementation & Charging Issues – Indosat’s Experience, Achmad Darmawan, PT Starone Mitra Telekomunikasi, Indonesia
237 million customers, 50% penetration, 13 national operators. Content is Astrology, Religion, Quiz versus India’s Astrology, Bollywood and Cricket versus European Gambling, Games and Girls.  First SDP provided real time charging for SMS content introduced in 2002, similar approach to Globe.  A second SDP implemented in 2006 for USSD and MMS. Then in 2008 a third SDP focused on 3G streaming and gaming.  This created significant complexity particularly for charging and problems with partner settlement.  Solved through a charging gateway to manage the complexity of the multiple SDPs.

Understanding How SDP Supports Telco Services, 3rd Party Exposures And Services And  The Role Of Web 2.0 To Open New Business Models For Operators And Enable Them To Compete At Internet speed, Dr Stéphane H. Maes, Oracle
Stéphane described the thinking behind Oracle’s SDP (web application server on steroids) and their SDF (Service Delivery Framework) an integration framework between all their products.  Explained how the recipe for their SDP is based upon OMA OSE, and realized using JEE/SOA (Java Enterprise Edition).  Took a swipe at the JAIN/SLEE (Java™ APIs for Intelligent Networks Service Logic Execution Environment) framework, which drew a response form the JAIN/SLEE members of the audience 🙂

Panel Discussion – Stimulating Service Innovation Through The Application Developer Community, Alan Quayle, Thomas Clayton, President & CEO, Bubble Motion, Varun Arora, CEO Home Camera, Steven Chan Consultant and Product Evangelist EZY Dial, Liew Kong Nam Managing Director at Nano Equipment, Amit Gupta Co-Founder, Product & Strategy Director at Affle, Singapore
In most of the conferences I attend, there is much talk of Open Innovation and using 3rd party applications, without the 3rd parties being present to state their requirements.  This panel is unique in the industry in bringing together highly innovative applications relevant to the telecoms industry, and giving operators and suppliers a chance to understand their needs. The main points raised by the application developers were:

  • The critical importance of direct customer access;
  • Don’t be negative, let the customer decide what applications are successful;
  • Help developers manage the handset diversity challenge; and
  • A sandbox for developers to test their applications.

These points reflect the findings from a broader analysis I performed and reported in these articles on Open Innovation and Application Developer Needs and Application Developer Needs Part 2.

Below are the websites of the application developers on the panel, if any operator does not have these applications on their network, they should seriously ask why not.
Bubble Motion: voice SMS plus lots more cool stuff

Home Camera: world’s easiest-to-use Internet home surveillance

EZYdial: USSD based content

Nano Equipment: mobile video applications

Affle: SMS 2.0

This entry was posted in API, Innovation, Service Platforms, Startups to Watch, Web / Voice / Telco 2.0 and tagged 21CN. Alex Lim, Achmad Darmawan, Affle, Aircel, Amit Gupta, and incremental deployment, Application developer, Application Hosting, Astrology, Bollywood, BT, BT Telconsult, Bubble Motion, Commercial Off The Shelf, Common Capability, Content Distribution, COTS, Cricket, direct customer access, Enterprise Service Bus, ESB, EZY Dial, Francesco DiCorpo, Gambling, games, Girls, home camera, Indosat, Informa SDP Asia conference, J2EE, JAIN/SLEE, Java 2 Enterprise Edition, Krishna N Basudevan, Liew Kong Nam, MMS, Nano Equipment, NGN, OCSG, OMA OSE, Open Innovation, Open Mobile Alliance Open Service Environment, Oracle, Oracle Communication Services Gateway, ParlayX, PT Starone Mitra Telekomunikasi, Quiz, Ranjith Mukundan, Religion, Representational State Transfer, REST, SDP, Service Level Agreement, Service Oriented Architecture, SLA, SOA, Stéphane H. Maes, Steven Chan, Storage, telco 2.0, Telco Service Exposure, Telecom Italia, TSE, unified user profile, USSD, varun arora, Wipro. on November 27, 2008 by Alan Quayle.

Post navigation

← Service Delivery Platform (SDP) Asia. Day One 3 Australia Opens their Network with the 3API →

Recent Posts

  • CXTech Week 13 2023 News and Analysis
  • CXTech Week 12 2023 News and Analysis
  • CXTech Week 11 2023 News and Analysis
  • CXTech Week 10 2023 News and Analysis
  • CXTech Week 9 2023 News and Analysis

Categories

  • Announcements
  • API
  • BOSS
  • Broadband
  • Broadband Access
  • Cloud Computing / Virtualization
  • Conferences
  • Customer Experience
  • CXTech News
  • Data and Analytics
  • Devices
  • Enterprise Services
  • Fixed Mobile Convergence
  • Innovation
  • Interactive TV
  • IT
  • Location Based Services
  • Mobile Data
  • Mobile Industry General
  • Open Source
  • Policy Control
  • Programmable Communications
  • Rich Mobile Applications
  • Service Platforms
  • Startups to Watch
  • TADS
  • Uncategorized
  • Unified Communications
  • Web / Voice / Telco 2.0
  • WebRTC

Recent Comments

  • IoT+ Review TADSummit 2022 - Blog @ Telecom Application Developer Summit (TADS) on CXTech Week 2 2023 News and Analysis
  • Conversation Intelligence Review, TADSummit 2022 - Blog @ Telecom Application Developer Summit (TADS) on Home
  • Keynote Review TADSummit 2022 - Blog @ Telecom Application Developer Summit (TADS) on CXTech Week 44 2022 News and Analysis
  • TADSummit 2022 Agenda - Blog @ Telecom Application Developer Summit (TADS) on CXTech Week 16 2022 News and Analysis
  • Alan Quayle on POC or Hack?

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • October 2018
  • September 2018
  • July 2018
  • June 2018
  • March 2018
  • February 2018
  • January 2018
  • November 2017
  • October 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • November 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007

Tags

  • Amazon
  • API
  • apidaze
  • asterisk
  • AT&T
  • Avaya
  • BT
  • ccaas
  • Cisco
  • cPaaS
  • Ericsson
  • Facebook
  • gocontact
  • Google
  • hSenid Mobile
  • Huawei
  • IBM
  • IMS
  • Microsoft
  • nexmo
  • Oracle
  • Orange
  • Radisys
  • RCS
  • Ringcentral
  • sangoma
  • SDP
  • Simwood
  • Sinch
  • TADHack
  • tadhack global
  • TADSummit
  • Telefonica
  • telesign
  • Telestax
  • telnyx
  • Tropo
  • Twilio
  • UCaaS
  • Verizon
  • Vodafone
  • Vonage
  • WebRTC
  • Whatsapp
  • Zoom
Copyright © Alan Quayle, CEng, MBA, MEng, MIET, MIEE. All Rights Reserved.