Making Telecom VAS (Value Added Services) a Success: TIM Mentor
We’ve discussed previously the missed opportunity of operators’ websites in educating customers on all the services they offer. Normally there’s a service name, a terse incomprehensible description, and a monthly price. Its designed to fail in today’s environment when use cases (videos, cartoons, simple text and graphic descriptions), freemium and trial-to-buy business models are essential. […]