Early IPTV deployments showed customers expect firstly a broadcast TV experience. The on-demand experience is secondary. Hence the entry level IPTV bouquet (set of channels) must include the region’s ‘standard’ broadcast quality package.
Hybrid TV is where an IPTV connection and either a digital terrestrial, cable or satellite connection are delivered to the STB (Set Top Box); providing a full broadcast package and a rich on-demand service.
Examples of Hybrid TV services include:
- BT Vision which uses FreeView (digital terrestrial TV) for the broadcast channels, other operators following this model include Fastweb, Telecom Italia, JazzTel and Telefonica.
- Canal+ Le Cube whose satellite STB also includes an internet connect for video content (though more internet TV that IPTV (no managed IP access) I’ll let is pass as Hybrid TV.
- Verizon FiOS which uses MoCA (Multimedia over Coax) for the delivery of VoD and widgets, rather than over the digital cable multiplex.