Tag Archives: taptowifi

Instabridge: WiFi Made Easy and Social

To not offer WiFi access to visitors is on the same level of social faux pas as to not allow visitors access to the toilet.  I’ve reviewed previously the great market research Instabridge did on the typical consumer’s view of WiFi and 3G, with the classic quote “WiFi is free, 3G isn’t,” as shown in […]

Start-ups to Watch: Blue Butterfly with TapToWiFi

Last week I had an interesting chat with the founders of Blue Butterfly, Andy King and Jack Wall.  Blue Butterfly has created an interesting new service for businesses and their customers that uses NFC (Near Field Communications), QR (Quick Response) codes, and any other widely adopted machine readable technology that pops up in the future.  […]