Tag Archives: ROI

What’s the ROI of TADS?

A common question I’m asked about TADHack and TADSummit is, “What’s the ROI of TADS?” Return on Investment. In other words, how many relevant leads, which we can convert into sales, will TADS deliver. My response if always the same. There is no ROI for TADS, measured in those terms. I’ve had people close down the […]

Mercury Flight. Broadcast Messaging Made Easy with Telecom APIs

Continuing the series of businesses running on Telecom APIs, I interviewed Sage Harrison, MSO (Marketing & Sales Officer) of Mercury Flight, about their experiences.  Mercury Flight is a Broadcast messaging cloud based service that delivers an affordable way to communicate to clients, friends, employees and professional networks. Whether you need to call, text or email a […]

Customer Behavior drives Operators to Open Innovation

Facebook, Google, Amazon, and Yahoo! are continuously offering new services for customers to experience, then refining those services within weeks/months based upon customer feedback.  The typical operator product development process is usually: an opportunity is identified, market research is performed, a project is created once budget can be found, the new product development process runs […]

End of Year Review

The purpose of this article is to review some of the significant developments and trends in the telecom industry through 2008, and look forward into next year on what developments and trends may start to unfold. Open Innovation, Telco API and SDP. A theme of this weblog throughout the year has been Open Innovation, the […]