Tag Archives: Return On Investment

What’s the ROI of TADS?

A common question I’m asked about TADHack and TADSummit is, “What’s the ROI of TADS?” Return on Investment. In other words, how many relevant leads, which we can convert into sales, will TADS deliver. My response if always the same. There is no ROI for TADS, measured in those terms. I’ve had people close down the […]

End of Year Review

The purpose of this article is to review some of the significant developments and trends in the telecom industry through 2008, and look forward into next year on what developments and trends may start to unfold. Open Innovation, Telco API and SDP. A theme of this weblog throughout the year has been Open Innovation, the […]