Tag Archives: medtronic

Enterprise Application Owners and Developers need to Work Together on APIs

Justin Haefner, a serial TADHack-mini Orlando winner, gave an excellent presentation at Enterprise Connect on “Embrace the API Movement”. I found it inspiring as he explained his experiences of implementing APIs within Medtronic, and the important role TADHack plays in his professional development. His key point: Enterprise Application Owners need to understand APIs enough so […]

What’s the ROI of TADS?

A common question I’m asked about TADHack and TADSummit is, “What’s the ROI of TADS?” Return on Investment. In other words, how many relevant leads, which we can convert into sales, will TADS deliver. My response if always the same. There is no ROI for TADS, measured in those terms. I’ve had people close down the […]

The Importance of Vertical Knowledge. Understanding the Customer. NTT Case Study.

In reviewing operators’ attempts to build / expand their enterprise ICT (Information and Communication Technology) business, given market pressures in the consumer sector, it’s interesting to see the variation in performance.  A common theme for those telcos successfully making the move or expanding on an existing business is the focus on vertical knowledge.  Vertical knowledge, […]