Tag Archives: freemium

SDP Asia Hightlight. BubbleMotion: Evolving from a VAS to an App Provider

The 6th SDP Asia Summit 27-30 March was reviewed previously here and here.  Tom Clayton gave an excellent presentation on BubbleMotion’s transition from being VAS (Value Added Service) provider to being an App provider at the conference, his case study is the focus of this article. Use of applications on smartphones is growing rapidly in […]

Making Telecom VAS (Value Added Services) a Success: TIM Mentor

We’ve discussed previously the missed opportunity of operators’ websites in educating customers on all the services they offer.  Normally there’s a service name, a terse incomprehensible description, and a monthly price.  Its designed to fail in today’s environment when use cases (videos, cartoons, simple text and graphic descriptions), freemium and trial-to-buy business models are essential. […]

One to Watch: Urban Airship and Push Notifications

Urban Airship came to my attention recently, thanks to Sean O’Sullivan, in the rapidly emerging category of push notification aggregation.  Push notifications allow developers to send messages directly to customers who have installed their app, even when the app is closed on their device. Its yet another lost opportunity for SMS as operators remain stuck […]

Summary of Telco Business Model Evolution Questionnaire Results

Firstly, thanks to the over 150 survey responses to the Telco Business Model Evolution Questionnaire.  Responses came from all around the world with a even split between Americas, EMEA, and APAC; from mobile, converged and cable operators; their suppliers, application developers and a few web-based service providers.  The responses to the multi-choice questions are available […]